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“Ethics is at the heart of business education today, and professors have a responsibility to develop our student’s ethical decision making and critical thinking skills. Formula 4 Success is the most impactful ethical content I have used in both my undergraduate and MBA classes. The incredible videos help the students relate to the ethical challenges facing actual business leaders and forces them to think about how they would respond in the same situation. F4S has increased class discussion, improved student performance across all of our ethical learning objectives and developed a confidence in my students in their personal ethical decision-making skills and leadership potential. “

C. Shane Hunt, Ph.D.
R.M. “Bob” Wood Endowed Professor in Sales Leadership and Professor of Marketing, Arkansas State University


Understand our process

All suggested exercises and assignments are tagged in two ways: to AACSB standards and to discipline-specific Learning Outcomes. 

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Hear Our Stories

The cultivation of ethical leadership is a critical need in business education. While developing ethics content can be difficult in a traditional business school classroom, the challenge is often greater for instructors teaching in online business programs. Learn how we've helped others

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Classroom Discussions

Great for any Course Delivery Method

The Formula 4 Success program can be used successfully with any course delivery method.  Students in traditional face-to-face classrooms, online and hybrid courses have all reported higher levels of the following in class evaluations.

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Core Curriculum 

Real-World Connections That Bring Theory to Life

The world is in desperate need for business leaders with the ability to make ethical and moral decisions. Our core curriculum is to teach, through real-life lessons, the need to choose the right direction. At Formula For Success, we create video series to go in tandem with your semester curriculum. Find a video series based on the topic you need and use the lesson plan along with the included classroom discussions to aid in your lesson plan.

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Experience is the best teacher

Providing a strong foundation for your curriculum 

Mark Ammerman

Former Head of Energy, ScotiaBank shares his personal experience avoiding a devastating situation during the fall of Enron. Mark describes how he made the right decision to alert his leaders and act on his confidence Enron would fail, resulting in his Bank being spared a billion dollars in losses and in his case, a huge promotion! Even when everyone around you is being bribed, manipulated, and lied to, its necessary sometimes to take a stand.

Wesley Hunt

West Point graduate and Combat Attack helicopter pilot, Wesley takes the experiences and danger he had in battle, discusses the limitations of rules of engagement, and turns them into real-life lessons, applicable for everyday life.

Bobby Eberle

Let defeat motivate you. As a NASA scientist, Aerospace engineer, and professional racecar driver, Bobby has experienced more than most. Bobby teaches that failures will teach you more than you could have ever learned from any victory. Ever.

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